The Designing Model of Sport for All in the Employees of Iranian Universities

Background. Sport for all is considered as one of the sub-indicators of human development in societies because it increases life expectancy by promoting the health of people in society. Objectives. The purpose of this study was the designing model of sport for all in the employees of Iranian universities. Therefore, a model has been designed to develop for military personnel participating in sports for all at Baqiyatallah University. Methods. The method of the present study is qualitative research. This systematic study, which is attributed to Strauss and Corbin (1990), was conducted in three stages of open, axial, and selective coding. Due to the executive nature of the work, for conducting university interviews, the statistical population of the research consisted of elite and expert faculty members, managers, and officials of sports at Baqiyatallah University, who were purposefully selected for qualitative interviews on the subject of research. These specialists were aware and active in various educational, research, and executive departments of the research subject. During a six-month process and conducting in-depth interviews with experts, the researcher reached the point of theoretical saturation and after conducting fourteen interviews, completed the interviews. The results showed that the most important causal factors are: creating a healthy environment, gaining vitality, and maintaining physical fitness. Results. Management factors, official documents, structural factors and socio-cultural factors of the context, media advertising, deterrents as intervening conditions and categories related to strategies, core program, awareness, support, and motivational programs, holding competitions, were promoting active lifestyles and monitoring and evaluation. Conclusion. Finally, the consequences of the organizational outcomes model were individual outcomes that university sports managers are aware of and by taking appropriate measures and planning to remove barriers and create the necessary incentives for staff participation.